Job profile – Brand Manager
Brand Managers are vital to businesses as they take charge of a product's image and try to use their relevance and positive publicity to grow and resonate with a customer base. They also must liaise with external clients while leading a team of Marketing Coordinators so the role requires a great deal of confidence, self-certainty and leadership. The exact nature of a Brand Manager's role will depend on the specific company and objective. The overall aim of a Brand Manager is to gain publicity and marketplace standing for a company or product, in order to boost sales and public awareness of the brand. Specific marketing strategies are highly dependant on the brand but can include events, client interaction, sponsorships and paid advertisements. Brand Managers often work their way up to become Head of Marketing, and have several years' experience in Advertising, Marketing, or Public Relations.